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Mobile Advertising: Say, Does That Smartphone Make Phone Calls?
The Weather Channel's mobile ad for their new series "Life Guard" If you’re like me, you’re attached to your smartphone just about 24 hours a day. So it probably comes as no surprise that many...
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Be Your Office Hero: Avoid the Top 3 Marketing Mistakes (Through Voice/Phone...
Who wouldn’t want to be the office hero? Here in our office, we have many heroes (and not just those who are triumphant in pickup foosball tournaments!). The truth is, when it comes to being a hero in...
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Moneyball For Marketing: Why Metrics Matter
With baseball opening day right around the corner, I’ve been thinking a lot about Moneyball and how it relates to marketing. Billy Beane, general manager of the MLB team the Oakland A’s, faced a...
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Four Trends in Digital Marketing Technology
I just returned from the BIA/Kelsey Leading in Local show in San Francisco. As usual it was full of great content and speakers covering trends in local, mobile, and sales and marketing technology....
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Facebook, Atlas, and the Future of Personalization
On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. Demand Side Platforms (DSPs) and Data...
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Tracking Mobile Call Conversions From Google Call Extensions
With the growth of mobile website traffic and the explosion of smartphone adoption worldwide, it’s more important than ever to understand the behavior mobile users exhibit when engaging with your...
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Inbound vs. Outbound Marketing to Young Consumers. Which Is Right for You?
Earlier this month marketing software company Moz and content marketing agency Fractl published data from a survey of consumer perspectives on inbound vs. outbound marketing. The survey sample skews...
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